As such, becoming familiar with trends, patterns, and top statistics can help guide your content strategy. Even in industrial and manufacturing industries, 67% of purchases are influenced by digital (Google, 2019) B2B buying cycles are getting longer and more complex—58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. Related: How to use YouTube for digital marketing. Take a look at the following stats on how businesses use these technologies. Digital Advertising is Getting More Competitive 1. The digital marketing landscape is in a constant state of change. (We Are Social), Facebook has 2.23 billion monthly active users, YouTube has 1.9 billion monthly active users and Instagram has 1 billion monthly active users. (, Peak hours for mobile use are between 8 p.m. and midnight (, U.S. adults spend an average of three hours and 35 minutes on a mobile device every day. (, More than 50 percent of internet users say they follow an influencer or celebrity’s social media account. The digital marketing landscape is shifting pretty rapidly, and the old rules of the game may no longer apply. With 190M daily active users and more and more marketers investing in the platform, Snapchat is winning the fight to stay in the game alongside the other social media giants. Social media comprises a huge chunk of the internet and has 3.499 billion users. 35 Important Digital Marketing Statistics to Keep in Mind This 2021. (Omnicore), Online videos will make up more than 85 percent of all U.S. internet traffic by 2020. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. (, 45 percent of B2C marketers think that visual content is the most important type of content. 20 Digital Marketing Growth Statistics to Help You Plan for 2020. I appreciate the trust you have placed in me!! It's growing faster than any other referral source. Content marketing is an excellent strategy to improve your organic search rankings, and many marketers plan to invest heavily in this discipline moving into 2019. The above digital marketing statistics and trends can offer great insights into where you should plan to spend your time as well as resources. TikTok's focus on video may give the app an advantage as video ads drive media spending," says, By signing up to receive our newsletter, you agree to our, Mobile marketing 2019: Key stats at the half, major decline in engagement rates of Instagram influencer content, Instagram Adds New 'Restrict' Option to Limit the Exposure of Trolls and Cyberbullies, 25 Predictions for Social Media Marketing in 2021, Facebook's Testing an Instagram Content Calendar in its Creator Studio Tool, 10 Social Media Trends to Guide Your Online Strategy in 2021 [Infographic], Facebook's 2020 Year in Review [Infographic], TikTok was the Most Downloaded App in 2020, According to New Data from App Annie, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends, LinkedIn Begins Testing Ads in LinkedIn Stories, Snapchat Releases New Insight on Evolving Shopping Habits Among its Users. ©2020 Bricktowntom's Digital Market Sharing Industry News And Resources To Help You Succeed Online. Tweet. (Hubspot), 82 percent of smartphone shoppers conducted “near me” searches. When making investments into SEO initiatives, it should be to increase your organic search rankings for Google search results. (, It’s estimated that there will be almost 5.6 billion active email accounts by 2019. 40 of the most important digital marketing statistics for 2019, Top 8 Portfolio WordPress Themes for Creatives in 2019, 6 Ways to Make Your Startup’s Tax Filing Season Easier, Bricktowntom's Digital Market Sharing Industry News And Resources To Help You Succeed Online, How to make data-driven decisions using Google marketing tools. (Fluent) Digital marketing growth statistics show that before the start of 2019, there will be over 3.8 billion email users, which is 100 million more than the previous year. Includes the complete Digital 2019 Global Overview report, together with our in-depth analysis of all the key data, trends and insights. Social referral to retail sites has grown by 110% over the past two years. (Duct Tape Marketing), Almost 60 percent of consumers check email from their mobile device, and 75 percent of those people use their smartphone to check email more than any other device. Discover announcements from companies in your industry. [34] 50% of marketers are planning to add new technologies to their ABM stack. This is true for most anything in life actually but with the right attitude and work ethic, you too can achieve very rewarding, life changing results. Here’s some general marketing statistics to consider. Image Credits: Skyword. Digital Transformation Statistics, Data, and Trends: 2019 Edition. Motivation and work are required to be successful in your new home based business. (, More than 3 billion people are on social media worldwide. Additionally, by following a few simple optimization techniques, you can vastly improve your email open rates and subsequent click-throughs. (, 9 percent of marketers plan to add Medium to their content marketing efforts in the next year. From advice for getting in shape to healthy cooking recipes and dating advice, ClickBank delivers digital lifestyle products to customers in 190 countries. On the other hand, this is an interesting stat to look at when a recent study by InfluencerDB came out with data showing a major decline in engagement rates of Instagram influencer content. Consumers are digesting more video content, and they are using it to make purchasing decisions. Bricktowntom In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. Share 128. (Statista, 2019) Marketers who use segmented campaigns note as much as a 760% increase in revenue. The top organic results for searches are substantially more valuable than other lower results and paid results. These are legitimate home business opportunities & products which have proven to be reliable products that have already created substantial income for people just like you. The Ten Most Important Digital Marketing Statistics For 2019. Note: The products and business opportunities recommended on this site are not "get rich quick" schemes. Related: How to make data-driven decisions using Google marketing tools. Additionally, social media is a two-way communication channel. Adblocker Plus, the most popular ad blocking app, has reached 500... PPC. However, as these marketing statistics demonstrate, it’s important that you understand the demographics of your target audience and use the social media platform that is most popular for that group. Today’s technologies evolve, and new technologies emerge on a regular basis. Bricktowntom is committed to exceeding your expectations by providing a positive, enjoyable experience while visiting my site. The above digital marketing statistics were carefully studied and selected to give you a better insight into what digital marketing truly has to offer. The projection of 14% growth in location-based marketing indicates an increased interest in this form of advertising. (, Tuesday through Thursday between 8 a.m. and 10 a.m. are the best days and times to send emails on average. (, 26 percent of Americans listen to a podcast every month. Find the best credit repair companies that are sure to get results! (, 59 percent of U.S. consumers believe that social media has made it easier to get their customer service questions resolved. Curious how digital marketing compares to traditional marketing? Thank you for considering Bricktowntom's Opportunities Online Market. Your brand should not just talk to your target audience; it should cultivate a conversation and use the medium to respond to questions, praise and concerns. Voice search and SEO — What’s the big deal? 36% of marketers are attempting to integrate traditional and digital marketing activities. Related: GoDaddy GoCentral email marketing tool. We’ve seen that both marketing avenues can be powerful when properly implemented, but unlike traditional marketing that relies on viewers to be physically present at the scene of the “ad” so to speak, digital boasts a larger reach compared to its counterpart. (, 51 percent of businesses use some form of marketing automation. (, 59 percent of decision-makers prefer video over text-based content. (Statista, 2020) Active email accounts surpassed 5.6 billion in 2019. Digital Marketing brings businesses and brands at the forefront of the internet where they can benefit from a global stage. (, 82 percent of in-store customers use their mobile device to help with their purchasing decision. The post 40 of the most important digital marketing statistics for 2019 appeared first on Garage. It should be noted that marketers' are continuing to invest more and more in social media and other forms of digital advertising. That’s the reason why 87% of the visionaries and 81% of the leaders put content at the core of their marketing strategies. Bricktowntom.com is a information aggregator and content curator site which gathers excerpts from various business sources, along with related stories and links them to mainstream media outlets for your convenience. Shall we take a look at some digital marketing vs traditional marketing statistics? (, 84 percent of consumers expect brands to produce entertaining and meaningful content. Thirty-three percent of … However, most business owners do not have the resources or bandwidth to invest heavily into these areas. Snapchat and Twitter also play a significant part in the ad game, but not as much as the other three. Google accounted for 79 percent of all global desktop search traffic in 2017. However, the average blog reader only spends 37 seconds reading a blog post (NewsCred Insights). How much to spend on Digital Marketing in 2019? However, most business owners do not have the resources or bandwidth to invest heavily into these areas. In 2019, retail e-commerce sales worldwide amounted to 3.5 trillion US dollars. The free newsletter covering the top industry headlines. In 2019, 61.4% of the total display ad spend will be attributed to native digital display ads ( eMarketer) 77% of all mobile display ad spend will go towards native ads and 96% will be allocated towards native social advertising ( eMarketer) Display ads have three seconds to convey the brand’s message ( Medium) This number is expected to climb to 4.3 billion by 2023. (, The optimal length of an email subject is 17 to 24 characters. Related: How to create search friendly content for each stage of the consumer journey. Video will make up 80% of consumer online traffic by 2020 (Animoto, 2017) 96% of consumers ages 18-34 watch a social video a few times a week and 75% of millennials watch video at … When it comes to digital marketing, many small business owners are hesitant to put some of their budget toward online advertising and make it one of their top priorities. Facebook, being the leading social platform, drives the most traffic. A trusted resource for businesses, journalists, NGOs, and governments, our Digital in 2019 Report is the only place to find industry-leading data on global digital trends. Here are the digital marketing statistics 2020 you don’t want to miss! Google’s mobile-first index — How to prepare your website, How to create search friendly content for each stage of the consumer journey, A beginner’s guide to social media for small business. Blog posts are getting more visual and longer, with the average post length being about 1050 words (Orbit Media Solutions). At a minimum, businesses should have a mobile-friendly website. Digital Marketing Statistics in 2019 There are about 4.92 million internet users in Singapore in which 4.30 million are active social media users. Secondary research is an excellent option for businesses that do not have the time or resources to devote to researching marketing statistics — but it pales in comparison to the insight you can glean from looking at your own data. According to a study by the US Small Business Administration, a company should spend 7-8% of its gross revenue on marketing. Global ad spend will reach $605 billion in 2020. A. (SEMrush, 2019) 77% of companies say they have a content marketing strategy. Want to share a company announcement with your peers? Let’s look at state of digital transformation is in 2019. Editor’s note: If you don’t have enough time to focus on social media, the experts at GoDaddy Social can help. As of 2019, there are 4.1 billion internet users making a presence on the internet crucial for any business. "Content Marketing Strategy" is the most searched query related to content marketing. Successful businesses make strategic decisions supported by marketing statistics. 70% of marketers lack an integrated content strategy. We’ve outlined some statistics and fun facts of digital marketing which may influence you to consider why your business should invest in digital marketing. (, People between the ages of 18 and 34 make up 61 percent of Instagram’s active users. (, 90 percent of searchers have not made up their mind about a brand before conducting a search. A comprehensive exploration of the state of digital around the world in 2019, with all the numbers you need to understand mobile, internet, social media, and e-commerce use across the globe. They will manage your business’s presence on your social networks to help you engage with your followers, get new customers, and protect your reputation online. Consumers are using their mobile devices at all stages of the buyer decision-making process. Other digital marketing research 2019 (UX, Video, ABM etc.) SMEs say that lockdown has made them braver about the environment, Weight loss products really work! As a top 100 online retailer with 200 million customers, ClickBank sells digital products worldwide created by entrepreneurs. There are 3.9 billion daily email users. (, Videos with products can increase purchases by 144 percent. (, Content marketing generates three times as many leads as paid search. The answer is simple — use secondary research from trusted resources to frame your decisions. Most Interesting Digital Marketing Statistics – Our Top Picks. 17% of lead-generation marketers use chatbots. 57% of businesses have acquired a customer through their company blog. 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